Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). A luxurious, deeply hydrating treatment mask, this actively rehabilitates hair in need of extra care, immediately infusing shine, moisture, and resiliency, leaving locks bouncy, vibrant and beautiful.
Since this is identical to the keratin in your hair, the protein is instantly recognized, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this luxurious, deeply hydrating treatment mask actively rehabilitates hair in need of extra care, immediately infusing shine, moisture, and resiliency, leaving locks bouncy, vibrant and beautiful – one of our beautiful buyers compared it to a hug for your hair. The ultimate treat for stressed tresses, this mask smells as good as it does, fragranced with a rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts. (50 ML | € 32)