Created by Madonna, MDNA SKIN was founded in 2014 and launched in the U.S. exclusively at Barneys New York in 2017. Inspired by the global megastar’s desire for an intrinsic beauty ritual, the skin-care label is built on a collection of innovative, ingredient-focused products formulated with mineral-rich thermal water from Montecatini, Italy. The highly coveted line includes a rose-scented toner, hydrating serum, and state-of-the-art purifying clay mask that is designed to be removed with a magnetic dual-headed wand.
Last month Madonna made a personal appearance at Barneys in NY where her fans were waiting to meet and greet the superstar who became a beauty pro overnight, or so it seems. I can’t wait to get my hands on these products and would love to try them pronto.
Especially the MDNA Skin’s The Reinvention Cream that promises to be a multitasking formula that can be used as a lotion, serum, cream, and mask to help hydrate and restore the look of skin. As a lightweight texture it absorbs quickly and helps visibly revive and tone the complexion, leaving a perfectly smooth and even canvas that looks great on its own or makes the perfect prep for the application of make-up. (50 ML | $75)