HEAT by Akro is inspired by the exhilarating rush of chili, capturing the moment when warmth transforms into pure cra…
Perfume
Fascent: Fragrance Without Rules
Forget the idea of one signature scent. Fascent treats fragrance more like an olfactive wardrobe: unisex scents desig…
Racyne Sun Impression: Your Holiday in a Bottle
Not every summer fragrance smells like sunscreen and cocktails. Racyne Sun Impression takes a more refined approach. …
The Art of Bespoke Perfumery: Creating My First Fragrance at Floris London
During my recent anniversary trip to London, I stepped through the doors of Floris on Jermyn Street to create a perfu…
Brume Orpin Bottles the Spirit of the South of France
Founded in 2024 by Tiphaine Cogez Cousseau, Brume Orpin is a French haute perfumery house redefining luxury through s…
L’ENTROPISTE Explores the Art of Transformation
Created by renowned French perfumer Bertrand Duchaufour, L’ENTROPISTE is one of niche perfumery’s newest houses. Laun…
Summer in your hair with Chambre52 hair perfume
Who says perfume is only for your skin? Soleil Tonka Hair Perfume by Chambre52 lets your hair do the talking, leaving…
BIBBI’s Swimming Pool Bottles the Feeling of an Endless Summer
Some fragrances smell like summer. Swimming Pool by BIBBI feels like it. Inspired by a meditation of a hidden healing…
Abel Double Scoop: The Vanilla You’ll Crave All Summer
Vanilla is one of perfumery’s greatest seducers. It’s comforting, sensual, nostalgic and, when done well, utterly irr…
FASCENT Bottles the Scent of Movie Night with Corn Star
Founded by fragrance industry veterans Fanny Fortin Deschamps and Edwina Réthoré, Fascent champions a modern vision o…
BDK Parfums Introduces Collection Studio
Parisian niche fragrance house BDK Parfums has unveiled Collection Studio, a collection that explores the connection …
Huda Beauty Bottled the Easy Bake Effect
Few beauty products have achieved cult status quite like Huda Beauty’s Easy Bake Powder. Now, Huda Kattan is taking t…
Stéphane Humbert Lucas Soleil de Jeddah Mango Kiss: A Tropical Gourmand
Creating a mango fragrance that feels luxurious rather than juvenile is no easy feat. The note can quickly veer into …
Wave of Freedom: California Dreaming by JUSBOX
What does freedom smell like? According to JUSBOX, it smells like warm skin after a day at the beach, salty ocean air…
BYREDO Turns Up the Heat with Bal d’Afrique Absolu
Some fragrances become icons. Bal d’Afrique is one of them. Since its launch, Byredo’s vibrant blend of citrus,…
Ex Nihilo Lust In Paradise Extrait vs Eau de Parfum: What’s the Difference?
With Ex Nihilo Lust in Paradise, perfumer Louise Turner captured the effortless glamour of the French Riviera: sun-wa…
Initio Parfums Privés Sugar Blast and Wild Rush Feels Like Pure Dopamine on Skin
Some fragrances simply smell good while others completely shift your mood. With Sugar Blast and Wild Rush, Initio Par…
Parfums de Marly’s Athénaïs Is One of the Chicest New Scent of the Season
Parfums de Marly has mastered the art of extravagant French perfumery. Inspired by the lavish world of the 18th-centu…