Huda Beauty, the globally renowned beauty brand, is proud to announce that it has returned to full ownership by founder Huda Kattan, following the end of an eight-year partnership with TSG Consumer Partners (“TSG Consumer”). In 2017, TSG Consumer acquired a minority stake in the company. Now, in 2025, Huda Kattan, founder and co-CEO of Huda Beauty, has repurchased her shares and regained full control of the brand.
With this move, Huda Beauty has become a fully independent company which is quite a rarity in the beauty industry where the founder is still the sole owner. This milestone marks a powerful new chapter for the brand, one that continues to be centered on its commitment to innovation, authenticity, and a deeply engaged community, as well as its founder-led vision.
Huda Beauty is more than just a makeup brand: it’s a movement rooted in self-expression, empowerment, and authenticity. Founded on the belief that ‘Beauty is Self-Made’, the brand continues to encourage individuality and inspire and support its global community.
“Taking back full ownership of Huda Beauty is a deeply important moment for me,” says Huda Kattan. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.” – Huda Katan
Since its inception, Huda Beauty has transformed the beauty world by combining craftsmanship and innovation to create a brand that resonates worldwide. With Huda Kattan now as sole owner, her husband Christopher Goncalo as co-CEO, and her sister Alya Kattan at the helm of social media strategy, the company looks to a future of groundbreaking product launches, deeper community engagement, and continued innovation in the industry.