Forget chocolate. This December, de Bijenkorf is putting beauty behind 25 little doors, and there are some rather good reasons to start counting down.
The new Beauty Advent Calendar brings together cult favourites, niche discoveries and emerging names across skincare, make-up, fragrance and haircare. Among the highlights are Caudalie’s Vinoperfect Brightening Dark Spot Serum, Dr.Jart+ sheet masks, Roquebrun Night Restore Gradual Face Tan and LANEIGE’s Glaze Craze Lip Glazes. Charlotte Tilbury’s Airbrush Flawless Setting Spray takes care of keeping your festive face exactly where it should be.
Fragrance lovers get an especially interesting edit, with FUGAZZI, EX NIHILO, Matière Première and 27 87. The real insider treat? FUGAZZI’s Beehive Yourself, an exclusive preview of a fragrance that has yet to officially launch.
Haircare is represented including K18, Balmain and Gisou. This isn’t simply a box of beauty minis. Selected doors include QR codes offering beauty routines, fragrance advice, videos and expert tips. Very useful if you actually want to know what to do with all those lovely products.
At €159.95, the calendar is said to have a value of €850, making it a rather convincing argument for treating yourself before Christmas. 🙂
The Beauty Kiosk
To celebrate the launch, de Bijenkorf Beauty opened the Beauty Kiosk at Ikaria in Amsterdam, and will stay open from 27–30 August. Expect products to discover, expert advice, coffee and matcha, a branded photobooth and a daily chance to win the calendar.