Some fragrances are simply unforgettable. Baccarat Rouge 540 is one of them, and it’s been a favorite of mine for as long as I can remember.
Created by Maison Francis Kurkdjian to celebrate Baccarat’s 250th anniversary, it captures the exact alchemy of crystal turning scarlet at 540°C. Think luminous jasmine and saffron meeting a warm, amber-woody base. Since its debut, Baccarat Rouge 540 has become a global phenomenon. You’ll smell it drifting through the streets of Paris, New York, and Dubai, and all over your social feeds. It’s the kind of scent people recognise instantly (and can’t stop talking about) (70 ml | € 255).
What makes it magic?
It’s radiant, genderless, and really addictive. A perfect balance, soft yet powerful enough to announce you’ve entered the room. For me, it’s more than a perfume. It’s an aura, a signature, a memory in motion. Few scents manage to feel so personal and so universal at the same time. Baccarat Rouge 540 is luxurious, but mostly smells like confidence in a bottle.
Baccarat Rouge 540 is available HERE