As a make-up artist and beauty expert, I believe foundation is one of the most personal products in your beauty bag. Once you find the one, you’re loyal for life. That’s exactly why the launch of Hermès’ first foundation caught my attention.
The new Plein Air Luminous Matte Skincare Foundation is about creating the illusion of naturally beautiful skin. It melts into my skin with a luminous matte finish that blurs imperfections without masking character. Think polished and healthy looking skin rather than obvious make-up. (33 ml | €125)
What makes it particularly relevant for today’s beauty consumer is the skincare-first approach. With niacinamide, hyaluronic acid and white mulberry extract, Hermès has created a foundation that actively works with the skin to improve it.
The shade range developed by creative director of Hermès Beauty, Gregoris Pyrpylis, includes 34 carefully calibrated tones across different undertones, reflecting a growing understanding that true luxury lies in personalisation. The primer is applied prior to the foundation and prepares the skin while at the same time enhancing the skin. I think this might be one of my favorite primer to date (33 ml | €100)
Designed by Pierre Hardy and conceived by Hermès Beauty Creative Director Gregoris Pyrpylis, the brilliant tool duo brings a more precise and hygienic approach to applying complexion products. The gold-toned stainless steel palette is shaped for a comfortable grip and engraved with the iconic Hermès Ex-Libris, while the applicator’s flexible tip and lacquered wooden handle allow for effortless, controlled application. Absolutely stunning (€ 225)
And then there’s the packaging. Designed by Pierre Hardy, the bottle is everything you would expect from Hermès: sleek, architectural and unapologetically desirable.
In a beauty world obsessed with transformation, Hermès takes a refreshing approach. This foundation is designed to make your own look exceptional.