Few beauty products have achieved cult status quite like Huda Beauty’s Easy Bake Powder. Now, Huda Kattan is taking the obsession one step further, with a fragrance.
Easy Bake Intense Eau de Parfum translates the brand’s signature glamour into scent form: sweet, addictive and with an invisible Not To Be Ignored sign attached. Think warm gourmand notes wrapped in the same extra energy that made Easy Bake a make-up bag staple worldwide.
I find the concept even more interesting than the fragrance itself. Beauty brands move beyond make-up and skincare into creating fully immersive brand worlds. Easy Bake Intense is the scent version of a flawless beat and blurred under-eye. Confidence turned all the way up.
Whether it’s genius or pure marketing, one thing is certain: Huda knows exactly how to keep her fans wanting more. And yrs, this is a great add on to the collection (50 ml | € 80).
HUDA BEAUTY is available HERE