Every so often, a beauty brand emerges that doesn’t just follow trends but reshapes the way we think about make-up altogether. ISAMAYA is that kind of brand. It’s bold and aesthetic in it’s vision and grounded in both science and sensuality.
Founded by the extraordinary Isamaya French: make-up artist, creative director, and boundary pusher in every sense, the brand reflects her singular perspective. With a decade-long career working with icons such as Madonna, Rihanna, RosalĂa and Bella Hadid, and an artistic background rooted in performance and theatre, Isamaya’s eye is trained not only on beauty, but on expression, emotion, and subtext. it’s not make-up for the sake of transformation, but a toolkit for amplifying individuality.
From the very first swipe, I fell in love. This is beauty that doesn’t scream. It whispers something far more compelling: you, but elevated.
The 5 Point Lift
Designed to sculpt, brighten and awaken the complexion, the 5 Point Lift is a multitasking edgy looking pen that revives the face with precision. Powered by caffeine and marine bioactives, it smooths, de-puffs, and illuminates five key points on the face—eyes, cheeks, forehead, nose, and Cupid’s bow, bringing light where it matters most. What sets it apart is its featherweight texture and light-balance technology. It dissolves tiredness leaving behind a luminous glow that feels more like skincare than make-up. (€ 40)
The Skin Duo is a duet of blush and highlighter that melts into the skin. Its solid-to-cream texture offers versatility for cheeks, lips, and eyes, blending with the softness of a tint and the impact of a beam of light. The finish is lovely polished and fresh but never overdone. Whether worn individually or layered together, this duo captures that elusive “lit from within” glow. (€ 39)
The products are high-performance and each piece in the collection feels like a purposeful addition, not only to your beauty ritual, but to your sense of self. And as someone who lives and breathes beauty, I can say this with certainty: I can’t wait to use every single thing. Well done!