I’ve heard many skincare founders speak, but listening to Joanna Ellner immediately stood out. Maybe it’s her unmistakable British spirit. Maybe it’s the fact that she’s a former beauty journalist herself. Or maybe it’s because her approach to skin feels refreshingly real.
With REOME, Joanna introduces a biotech-led skincare philosophy rooted in balance. Instead of correcting or overstimulating the skin, REOME works with it. Using skin biomimicry, biotech and bio-fermented active ingredients, the formulas are designed to calm the skin, repair the barrier and strengthen it at a cellular level.
What makes REOME especially relevant is its focus on stress. Skin health isn’t just about age, life plays a major role. Elevated cortisol, sensitivity and barrier disruption have become everyday issues. REOME’s formulas are developed to soften these effects and guide the skin back to calm, resilience and long-term balance.
The brand works with lab-grown active ingredients that are more stable, sustainable and potent than traditionally sourced alternatives. High performance, without throwing the skin off balance.
Ellner brings over eighteen years of beauty experience, alongside studies in naturopathy, biology and Traditional Chinese Medicine. Her goal is clear: intelligent, elegant skincare that actually delivers. Or, as she puts it, the skincare she hoped to discover throughout her entire career.
The REOME collection is deliberately edited. Hero products like the Active Recovery Broth (30 ml | € 105), Biogenic Melting Cream (50 ml | € 165), Three Suns Balm (110 ml | € 75) and, Firming Eye Treatment (15 ml | € 155) work together as a complete routine. Thoughtful and skin-respecting.
REOME is available HERE