Long before “skinimalism” became a beauty buzzword, Laura Mercier was already preaching the power of strategic concealing over full-face coverage.
Back in 1996, the legendary make-up artist launched secret camouflage with a simple but revolutionary idea: perfect the skin without masking it. Instead of covering the entire complexion, she focused on correcting only what needed correction. The result was a product that quickly became a staple in professional make-up kits including mine, and the foundation of her iconic Flawless Face philosophy.
Now, as Laura Mercier celebrates its 30th anniversary, the brand is reimagining its original hero product for a new generation. From a make-up artist point of view, i am over the moon with this relaunch.
Meet Secret Camouflage Complexion Perfector, a customisable concealer featuring three blendable shades designed to precisely conceal imperfections while remaining virtually undetectable on the skin. The creamy, high-pigment formula delivers targeted coverage exactly where you need it, creating a naturally flawless finish rather than a heavily made-up look.
The updated formula also features skin loving ingredients including vitamins C and E, plus chamomile extract, while offering eight shades with up to 16 hours of wear, with resistance to water, sweat and transfer. In a beauty landscape obsessed with filters and full coverage, Laura Mercier’s approach feels refreshingly relevant: less product, more precision, and skin that still looks like skin. (€ 42)
Laura Mercier is available HERE and HERE