If you know me even a little, you know I’m always on the lookout for innovative, effective, and above all, inclusive beauty brands. So let me tell you, I was excited when I was reacquainted with the Korean brand TIRTIR that is now available at Etos in the Netherlands!
TIRTIR is one of South Korea’s most popular skincare and makeup brands, and for good reason. Their philosophy—Trust in Radiance—is all about enhancing natural beauty and addressing skin concerns so you can feel confident and radiant. Since launching in 2018, they’ve become known for their high-performance formulas, minimalist aesthetic, and innovative approach. But what excites me most is their commitment to inclusivity.
40 Cushion Foundation Shades—Yes, You Read That Right! TIRTIR is the first Korean beauty brand to launch a fully inclusive range of shades 40 cushion foundation shades. Quite a breakthrough in the world of K-beauty. While Korean products are often praised for their quality, a broad shade range has historically been lacking. Until now.
Their Mask Fit Red Cushion Foundation is also a TikTok sensation for good reason. Here’s the break down:
•Unbeatable 72-hour wear
*Sweat-proof, transfer-proof, and mask-proof
*Medium to full coverage with a lightweight satin finish
*Enriched with hibiscus and red propolis to boost elasticity and glow
Whether your skin tone is fair or deep, this cushion foundation helps to conceal redness and blemishes, blurs texture, and gives you a soft, airbrushed finish without feeling heavy. (€ 25)
Looking for a setting spray that actually works? The Mask Fit Makeup Fixer is formulated with niacinamide, red propolis, and soothing cica extracts. This ultra-fine mist keeps your make-up locked in place for up to 24 hours, even through heat, sweat, or long days (€15).
Last but not least: the Waterism Glow Tint. Hydrating, lightweight, and packed with glossy, juicy color that stays put without being sticky. You can build it up in layers and your lips will stay soft and plump all day (€ 8).
Whether you’re already a K-beauty lover or just looking for a foundation that actually matches your skin tone TIRTIR is 100% worth checking out. Enjoy!
TIRTIR is available HERE