For anyone who missed the memo: 2016 is everywhere online right now, and the beauty revival is no coincidence. Back then, Instagram was chronological, more human and far less algorithm-driven. Beauty was expressive, visible and created to be seen, not optimised.
2016 was a defining year for beauty. A moment when make-up became not just a routine, but a form of bold self-expression amplified by social media. The “Instagram Baddie” look was everywhere: matte lips, sharp cut-crease eyeshadows, and expertly sculpted contouring dominated catwalks, street style, and feeds alike. This maximalist aesthetic reached a peak during Kylie Jenner’s “King Kylie” era, making matte lip kits and overlined lips must-haves for beauty enthusiasts around the globe.
Contouring and highlighter continued to rule the scene. Tutorials, especially on YouTube, taught fans how to sculpt cheekbones, define noses, and blend highlighter for that coveted luminous glow. It was a time when make-up felt both creative and accessible, and influencers played a key role in shaping trends. Nikkie Tutorials, for example, became a cultural force: her contouring and glow tutorials were shared widely, proving that make-up could be fun, educational, and utterly shareable.
Playfulness was central in other areas too. Metallic shadows, and dramatic cut-creases bridged street style and runway inspiration, while holographic and unicorn-inspired nails went viral on Instagram, showing that beauty extended far beyond the face.
Of course, classic elements weren’t forgotten. Smokey eyes, bold brows, and full-coverage foundation maintained their popularity, achieving that flawless, social media-ready finish that defined the era.
Looking back, 2016 wasn’t just a year of trends, it was a celebration of experimentation, creativity, and the joy of self-expression. Beauty was maximalist, playful, and unapologetically visible, making it a year that still inspires and resonates with enthusiasts today.
2016 was all about statement beauty: bold matte lipsticks, contour sticks for the perfect sculpt, and false lashes for extra drama. Winged eyeliner, glitter, metallics, and holographic nails made every look Instagram-ready. Bold brows framed the face, while bubble masks and sheet masks combined self-care with shareable content. Beauty was playful, visible, and unapologetically of the moment.
Want to bring a little 2016 energy back into your makeup? Start with winged eyeliner. It’s fully back in style and iconic. From micro-flicks to bold, graphic wings. Pair it with soft contouring and a healthy, radiant glow instead of heavy (matte) foundation. And don’t be afraid to play with color on eyes and lips. It’s the perfect way to blend the expressive, fearless vibe of 2016 with a modern, wearable twist.
The key? Own it, have fun, and let your makeup be your statement. xA